Does your plan 2026 feel joyful, or like a bigger faster treadmill?
Let me guess - revenue targets you don't actually want to, or know how to hit?
Growth goals that will make you exhausted and take you further away from the life you want.
It’s how we’re taught to set goals, we all sit down and write them.
Because that's what "ambitious" business owners do, right?
Wrong.
Here's what nobody's telling you: Chasing growth doesn't build wealth. It builds stress.
You can work harder, scale faster, and hustle more - and still end up with no pension, no cash reserves, and no clue if you're actually okay. Hoping that one day it will be worth it.
I see it constantly. Business owners turning over £500k, £750k, £1m+ who are lying awake at 3am wondering if they're safe.
That's not ambition. That's madness.
The uncomfortable truth about growth
Most growth advice is designed to make you feel inadequate.
"You should be scaling."
"You need to hit 7 figures."
"Anything less is playing small."
But here's what they're not telling you:
Growth-focused businesses are fragile. They're vulnerable to market shifts, dependent on constant hustle, and one bad quarter away from a cash crisis.
Wealth-focused businesses are resilient. They extract profit consistently, build reserves, invest strategically, and weather storms without panic.
Which one sounds safer to you?
There's a different way (but you won't hear it on LinkedIn)
Stop chasing growth. Start building wealth.
Here's how:
1. Define what ENOUGH actually means for you, for the life your soul craves
Not what your business coach says. Not what LinkedIn glorifies. What YOU need to feel safe and live well.
2. Focus on making your business consistently and predictably profitable
Consistent revenue beats record-breaking months every single time. Boring wins.
3. Build financial systems that let you see months ahead
No more guessing. No more hoping. No more of that uncomfortable "guessy bit" that keeps you awake at night.
4. Invest into your pension every single month
Let compound growth do the heavy lifting and build your wealth while you live your life joyfully
This isn't sexy. It won't get you on a podcast. Nobody's going to celebrate you for being "sensible."
But you'll be wealthy. And you'll sleep at night.
So Before You Write Your 2026 Plan...
Ask yourself these questions:
Does this plan make me feel excited or exhausted?
Am I being deliberate about building MY version of success, or someone else's?
Will this business give me the life I want - or suck the joy out of it
Your business should build your wealth AND your life. Not one at the expense of the other.
Stop planning for growth you don't want.
Start planning for wealth you can actually keep.
Serena
x