WHAT THE F? Insights to help you create predictable revenue, profit & cash, and build wealth without the hustle. First Name Last Name Email Address Sign Up We respect your privacy. Thank you! I hope you enjoy my blog, and do let me know if there are any topics you’d like me to coverSerenax Serena Humphrey 02/03/2026 Serena Humphrey 02/03/2026 This DOAC podcast episode will change how you think about your financial future Read More Serena Humphrey 19/02/2026 Serena Humphrey 19/02/2026 How we cut our personal spending by 38% (without really trying) Read More Serena Humphrey 30/01/2026 Serena Humphrey 30/01/2026 How to build cash buffers: your complete step-by-step guide Read More Serena Humphrey 19/01/2026 Serena Humphrey 19/01/2026 "I don't do the finance side of my business" Read More Serena Humphrey 19/01/2026 Serena Humphrey 19/01/2026 15 signs you're winging it with your finances Read More Serena Humphrey 19/01/2026 Serena Humphrey 19/01/2026 2026: The year you stop winging it with your finances Read More Serena Humphrey 04/12/2025 Serena Humphrey 04/12/2025 Does your plan 2026 feel joyful, or like a bigger faster treadmill? Read More Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Your business savings could be building free wealth right now Read More Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Why the f you don't keep more than £85k in one bank account Read More Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Finding the 20% of high-leverage activities that move you towards your wealth Read More Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Why the F…. updating your budget every month builds wealth Read More Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Are you just building a bigger treadmill to run even faster on? Read More Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Here’s what to do instead of setting big goals. Read More Serena Humphrey 11/08/2025 Serena Humphrey 11/08/2025 The AI threat to your revenue is real; here’s your action plan and financial strategy Read More Serena Humphrey 04/08/2025 Serena Humphrey 04/08/2025 #400 Everyone's Worried About AI. I Found a Bigger Problem Read More Serena Humphrey 21/07/2025 Serena Humphrey 21/07/2025 #399 What is Enough? The most overlooked but crucial principle in wealth building Read More Serena Humphrey 14/07/2025 Serena Humphrey 14/07/2025 #398a What do you want to be true by December? Read More Serena Humphrey 16/06/2025 Serena Humphrey 16/06/2025 #398 Want a financially stronger business? Start with your personal money habits Read More Serena Humphrey 16/06/2025 Serena Humphrey 16/06/2025 #397 Forget clearing debt - build cash first. Here's why Read More Serena Humphrey 10/06/2025 Serena Humphrey 10/06/2025 #395 My email blog is changing - is it right for you? Read More Older Posts
Serena Humphrey 02/03/2026 Serena Humphrey 02/03/2026 This DOAC podcast episode will change how you think about your financial future Read More
Serena Humphrey 19/02/2026 Serena Humphrey 19/02/2026 How we cut our personal spending by 38% (without really trying) Read More
Serena Humphrey 30/01/2026 Serena Humphrey 30/01/2026 How to build cash buffers: your complete step-by-step guide Read More
Serena Humphrey 19/01/2026 Serena Humphrey 19/01/2026 "I don't do the finance side of my business" Read More
Serena Humphrey 19/01/2026 Serena Humphrey 19/01/2026 15 signs you're winging it with your finances Read More
Serena Humphrey 19/01/2026 Serena Humphrey 19/01/2026 2026: The year you stop winging it with your finances Read More
Serena Humphrey 04/12/2025 Serena Humphrey 04/12/2025 Does your plan 2026 feel joyful, or like a bigger faster treadmill? Read More
Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Your business savings could be building free wealth right now Read More
Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Why the f you don't keep more than £85k in one bank account Read More
Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Finding the 20% of high-leverage activities that move you towards your wealth Read More
Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Why the F…. updating your budget every month builds wealth Read More
Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Are you just building a bigger treadmill to run even faster on? Read More
Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Here’s what to do instead of setting big goals. Read More
Serena Humphrey 11/08/2025 Serena Humphrey 11/08/2025 The AI threat to your revenue is real; here’s your action plan and financial strategy Read More
Serena Humphrey 04/08/2025 Serena Humphrey 04/08/2025 #400 Everyone's Worried About AI. I Found a Bigger Problem Read More
Serena Humphrey 21/07/2025 Serena Humphrey 21/07/2025 #399 What is Enough? The most overlooked but crucial principle in wealth building Read More
Serena Humphrey 14/07/2025 Serena Humphrey 14/07/2025 #398a What do you want to be true by December? Read More
Serena Humphrey 16/06/2025 Serena Humphrey 16/06/2025 #398 Want a financially stronger business? Start with your personal money habits Read More
Serena Humphrey 16/06/2025 Serena Humphrey 16/06/2025 #397 Forget clearing debt - build cash first. Here's why Read More
Serena Humphrey 10/06/2025 Serena Humphrey 10/06/2025 #395 My email blog is changing - is it right for you? Read More
