What the F? Your WTF finance questions answered; for business owners in their 40s and 50s ready to stop winging it and build wealth in a business you love First Name Last Name Email Address Sign Up We respect your privacy. Thank you! I hope you enjoy my blog, and do let me know if there are any topics you’d like me to coverSerenax Serena Humphrey 04/12/2025 Serena Humphrey 04/12/2025 Does your plan 2026 feel joyful, or like a bigger faster treadmill? Read More Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Your business savings could be building free wealth right now Read More Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Why the f you don't keep more than £85k in one bank account Read More Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Finding the 20% of high-leverage activities that move you towards your wealth Read More Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Why the F…. updating your budget every month builds wealth Read More Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Are you just building a bigger treadmill to run even faster on? Read More Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Here’s what to do instead of setting big goals. Read More Serena Humphrey 11/08/2025 Serena Humphrey 11/08/2025 #401 The AI threat to your revenue is real; here’s your action plan and financial strategy Read More Serena Humphrey 04/08/2025 Serena Humphrey 04/08/2025 #400 Everyone's Worried About AI. I Found a Bigger Problem Read More Serena Humphrey 21/07/2025 Serena Humphrey 21/07/2025 #399 What is Enough? The most overlooked but crucial principle in wealth building Read More Serena Humphrey 14/07/2025 Serena Humphrey 14/07/2025 #398a What do you want to be true by December? Read More Serena Humphrey 16/06/2025 Serena Humphrey 16/06/2025 #398 Want a financially stronger business? Start with your personal money habits Read More Serena Humphrey 16/06/2025 Serena Humphrey 16/06/2025 #397 Forget clearing debt - build cash first. Here's why Read More Serena Humphrey 10/06/2025 Serena Humphrey 10/06/2025 #395 My email blog is changing - is it right for you? Read More Serena Humphrey 10/06/2025 Serena Humphrey 10/06/2025 #396 Why most people never build financial security (and how to increase your chances Read More Serena Humphrey 15/05/2025 Serena Humphrey 15/05/2025 #392: If your backup plan is to lay people off, you don't have a plan. You have a gamble Read More Serena Humphrey 15/05/2025 Serena Humphrey 15/05/2025 The day I had to close down a £10m business. I was 22 and I never got over it Read More Serena Humphrey 25/03/2025 Serena Humphrey 25/03/2025 Thousands of people just admitted they’re quietly rejecting the traditional rules of success Read More Serena Humphrey 25/03/2025 Serena Humphrey 25/03/2025 My decision to not upgrade my car will make me £440k! Read More Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025 This one powerful idea will build your long term wealth Read More Older Posts
Serena Humphrey 04/12/2025 Serena Humphrey 04/12/2025 Does your plan 2026 feel joyful, or like a bigger faster treadmill? Read More
Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Your business savings could be building free wealth right now Read More
Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Why the f you don't keep more than £85k in one bank account Read More
Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Finding the 20% of high-leverage activities that move you towards your wealth Read More
Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Why the F…. updating your budget every month builds wealth Read More
Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Are you just building a bigger treadmill to run even faster on? Read More
Serena Humphrey 24/11/2025 Serena Humphrey 24/11/2025 Here’s what to do instead of setting big goals. Read More
Serena Humphrey 11/08/2025 Serena Humphrey 11/08/2025 #401 The AI threat to your revenue is real; here’s your action plan and financial strategy Read More
Serena Humphrey 04/08/2025 Serena Humphrey 04/08/2025 #400 Everyone's Worried About AI. I Found a Bigger Problem Read More
Serena Humphrey 21/07/2025 Serena Humphrey 21/07/2025 #399 What is Enough? The most overlooked but crucial principle in wealth building Read More
Serena Humphrey 14/07/2025 Serena Humphrey 14/07/2025 #398a What do you want to be true by December? Read More
Serena Humphrey 16/06/2025 Serena Humphrey 16/06/2025 #398 Want a financially stronger business? Start with your personal money habits Read More
Serena Humphrey 16/06/2025 Serena Humphrey 16/06/2025 #397 Forget clearing debt - build cash first. Here's why Read More
Serena Humphrey 10/06/2025 Serena Humphrey 10/06/2025 #395 My email blog is changing - is it right for you? Read More
Serena Humphrey 10/06/2025 Serena Humphrey 10/06/2025 #396 Why most people never build financial security (and how to increase your chances Read More
Serena Humphrey 15/05/2025 Serena Humphrey 15/05/2025 #392: If your backup plan is to lay people off, you don't have a plan. You have a gamble Read More
Serena Humphrey 15/05/2025 Serena Humphrey 15/05/2025 The day I had to close down a £10m business. I was 22 and I never got over it Read More
Serena Humphrey 25/03/2025 Serena Humphrey 25/03/2025 Thousands of people just admitted they’re quietly rejecting the traditional rules of success Read More
Serena Humphrey 25/03/2025 Serena Humphrey 25/03/2025 My decision to not upgrade my car will make me £440k! Read More
Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025 This one powerful idea will build your long term wealth Read More
