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The f word
Home
Client Stories
About Serena
Testimonials
Blog
Scorecard
Get in touch
Home
Client Stories
About Serena
Testimonials
Blog
Scorecard
Get in touch

What the F?

Your WTF finance questions answered; for business owners in their 40s and 50s ready to stop winging it and build wealth in a business you love

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Thank you! I hope you enjoy my blog, and do let me know if there are any topics you’d like me to cover

Serena

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

Be bold and ambitious when you’ve got strong financial foundations

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

Don’t build your ambition on a weak financial core

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

Actionable ways to build the value of your business

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

Would you survive if you lost your best customer?

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

The 3 step formula to fix your financial model

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

Do you live your life at Break Even?

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

STOP with the boring business plans; get a Vivid Vision!

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

#377 - Flip-flopping or focused? The power of a vision-driven business plan

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

# 378 - Turning personal vision into business strategy

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

#379 - My 3 obsessions; liquidity, profitability and revenue security

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

# 380 - Why liquidity is my obsession (and should be yours too)

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Serena Humphrey 17/02/2025 Serena Humphrey 17/02/2025

#382 - Are you leaking profit through your overhead?

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Serena Humphrey 27/01/2025 Serena Humphrey 27/01/2025

Get the money beliefs and habits of the financially successful

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Serena Humphrey 11/03/2019 Serena Humphrey 11/03/2019

#386 - You can’t out-perform your financial beliefs; the science

It all begins with an idea.

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Serena Humphrey 11/03/2019 Serena Humphrey 11/03/2019

#385 - The top 10 limiting financial beliefs in small business owners

It all begins with an idea.

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Serena Humphrey 11/03/2019 Serena Humphrey 11/03/2019

#384: Your sneaky financial beliefs are running your business

It all begins with an idea.

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Serena Humphrey 11/03/2019 Serena Humphrey 11/03/2019

# 383 - Revenue Security - how to predict and protect your revenue (1-6 months ahead)

It all begins with an idea.

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