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The f word
Home
About Serena
Testimonials
Blog
Scorecard
Get in touch
Home
About Serena
Testimonials
Blog
Scorecard
Get in touch

WHAT THE F?

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Insights to help you create predictable revenue, profit & cash, and build wealth without the hustle.

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Thank you! I hope you enjoy my blog, and do let me know if there are any topics you’d like me to cover

Serena

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Serena Humphrey 10/06/2025 Serena Humphrey 10/06/2025

#396 Why most people never build financial security (and how to increase your chances

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Serena Humphrey 15/05/2025 Serena Humphrey 15/05/2025

#392: If your backup plan is to lay people off, you don't have a plan. You have a gamble 

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Serena Humphrey 15/05/2025 Serena Humphrey 15/05/2025

The day I had to close down a £10m business. I was 22 and I never got over it

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Thousands of people just admitted they’re quietly rejecting the traditional rules of success
Serena Humphrey 25/03/2025 Serena Humphrey 25/03/2025

Thousands of people just admitted they’re quietly rejecting the traditional rules of success

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My decision to not upgrade my car will make me £440k!
Serena Humphrey 25/03/2025 Serena Humphrey 25/03/2025

My decision to not upgrade my car will make me £440k!

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

This one powerful idea will build your long term wealth

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

Be bold and ambitious when you’ve got strong financial foundations

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

Don’t build your ambition on a weak financial core

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

Actionable ways to build the value of your business

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

Would you survive if you lost your best customer?

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

The 3 step formula to fix your financial model

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

Do you live your life at Break Even?

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

STOP with the boring business plans; get a Vivid Vision!

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

#377 - Flip-flopping or focused? The power of a vision-driven business plan

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

# 378 - Turning personal vision into business strategy

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

#379 - My 3 obsessions; liquidity, profitability and revenue security

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Serena Humphrey 18/02/2025 Serena Humphrey 18/02/2025

# 380 - Why liquidity is my obsession (and should be yours too)

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Serena Humphrey 17/02/2025 Serena Humphrey 17/02/2025

#382 - Are you leaking profit through your overhead?

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Serena Humphrey 27/01/2025 Serena Humphrey 27/01/2025

Get the money beliefs and habits of the financially successful

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Serena Humphrey 11/03/2019 Serena Humphrey 11/03/2019

#386 - You can’t out-perform your financial beliefs; the science

It all begins with an idea.

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